Is your messaging as clear as you think?
When you're close to a project or product, it's hard to see it the way your audience does, so we've created a simple tool to help you test your messaging. Paste in how you describe it and answer four quick questions to get your score and find out where you might be losing people.
How you describe it now
Copy and paste the paragraph you use to describe your project or product. It might come from your website, a pitch, a proposal or a briefing. The figures and highlights below update as you go.
These figures are indicative only, not a formal assessment. Take it as a bit of fun.
Where your reader might get lost
We've marked the parts of your text that often slow readers down. It's a word check, so it can't tell if a term is familiar to your audience, but it shows where to look first.
Four honest questions
These test whether your audience will understand your message, and whether it will resonate with them. Answer for how things are today, not how you'd like them to be.
Your score
The reading level is a rough estimate from sentence and word length. The score combines it with your answers. This is not a formal assessment, just a bit of fun and a general guide. It's by no means a verdict, so don't let it ruin your day.
You're close to it. We're not.
We're a boutique communications and engagement agency working with complex organisations and projects to help them connect with their audiences.
Want help making your message land? Get in touch at vantagency.com.au